So why is a company that sells "your family coat of arms" called a bucket shop?  Not a trick question, just curious.

Isn’t it because they sell “family” arms by the bucket full to gullible customers? I may be wrong…

Wikipedia wrote:

A "bucket shop" in its original format was a shop with a counter under which was a bucket. It offered a high rate of interest on clients’ deposits, took money in and put it in the bucket and when someone withdrew their money, would take capital and income from the bucket. It was of course a triumph of optimism over intellect and was guaranteed to rapidly fail.

Everything you ever wanted to know about bucket shops:

http://en.wikipedia.org/wiki/Bucket_shop

—Guy

Donnchadh, given Guy’s description, I think you are right.  Take out the money and replace it with CoAs.  Arms by the bucket full.  Come get your arms!