It’s amazing what a little heraldic knowledge will make you see in things that are definitely not heraldic.
Behold: "Chicken in a Biskit"!
Here’s one image I found on a quick search.
http://amputatedleg.files.wordpress.com/2006/07/chickeninabiskit.jpg
Perhaps for blazon,
Arms: Argent, the words "Chicken in a Biskit" Azure. (possible bordure Or?)
Crest: A demi-chicken rising, wings elevated and displayed
Motto: Original or perhaps Original Baked Snack Crackers
Sorry, just had to share. I will refrain in future. 8)
Kyle=
Hehe, interesting. :D
Cheers,