http://upload.wikimedia.org/wikipedia/en/e/e9/Luclogo1.png

http://www.luc.edu/logo/about.shtml

Gules, a two-eared pot hanging on a chain between two wolves rampant Argent, on a chief per pale in dexter Gules the number "1870" Argent issuant from base and in sinister bendy sinister of thirteen pieces Or and Gules.

# The shield. The shield consists of several elements, each referring to a significant event or tradition in the history of the university. The shape of the symbol itself—a shield—refers to the heraldic traditions of the great universities of Europe, where Jesuit education began.

# Two wolves. The two wolves eating at a cauldron are taken from the heraldic crest carved in the lintel on St. Ignatius’ family home in Loyola, Spain. The imagery refers to the prosperity and generosity of the Loyola family who, after feeding family, retainers and soldiers, had food enough to feed the animals.

# Date. 1870 is the year Loyola University Chicago was founded.

# Motto. The Latin "AD MAJOREM DEI GLORIAM" (for the greater glory of God) is the motto of the Society of Jesus (Jesuits) as well as of Loyola University Chicago. Although the logo has been given a modern look, the motto was not translated into English because Latin is a significant factor in the Jesuit educational tradition and reflects Loyola’s commitment to a core liberal arts education.

# Striped field. The field with seven stripes represents the seven Loyola brothers, from the maternal side of the family, who distinguished themselves in battle in the 14th century

Loyola-Chicago used to use a more heraldic version of these arms, but unfortunately it fell into the category of simply "borrowing" the arms of the namesake.  It was quarterly, with the red bendlets sinister on gold in the first and fourth quarters and the wolves and cooking pot in the second and third.

The one they’re using now has all the marks of an ad-agency designed logo, which means that in a few years they’ll get tired of it and look for yet another redesign.  Hopefully we’ll have been able to get the message out on good design of corporate arms in time to influence that process.